Privacy Policy

Information We Collect

We collect different types of information about you. In the past 12 months we may have collected the following information:

• Location: We use various technologies to learn your geographic location, including by collecting your IP address or other device information, which may depend on your device's settings for location services.
• Device Information: We learn about your browser, device type, IP address, internet service provider, and other technical information about your device when you visit or interact with our Platforms or online ads, or emails (e.g., open our emails or click on links within our emails). By visiting our website, using our platforms, or signing-up to receive emails you consent to allow us to collect this type of information, as well as to disclose it to our service providers.
• Contact Information: We collect contact information, which includes personal information like name, email address, phone number, and address.
• Payment Details: Your payment details can be collected and stored within your House Rewards account or collected in connection with an order, return, promotion, contest, or fundraising event.
• Call records, email records, text records, and chat logs: If you call, email, text, or chat with our customer service agents, we may keep records of those conversations. To the extent that you interact with AI Tools on our Apps (as described in our Website Terms of Use), we may also keep records of those interactions as well, including but not limited to chatlogs or conversations. As specified in our Website Terms of Use, personal information should not be entered into AI Tools, and if you do so, it is at your own risk.
• Shopping History: We keep track of your shopping history with us, including the items you purchase, save to My Saves or add to your shopping bag.
• Websites/Apps Interactions: We collect information about your interactions with our Platforms, including browsing and search history, pages visited, links clicked, buttons clicked, mouse movement, scroll behavior, and non-sensitive keystroke activity. This data may then be used to create a "session replay" of your interaction, which may be used to troubleshoot customer service issues, either individually or in the aggregate, to improve site functionality and to analyze user interaction. This information could include personal information, depending on what information you provide.
• Submitted Content: We collect any content you submit to our Platforms, including photos, videos, reviews, and preferences such as shopping and style interests. For more details about user-generated content, check out our Endorsements and Social Media Engagement policy.
• Demographic Information: We may collect demographic details about you like birthdate, height and weight, gender, ZIP code, and other similar details.
• Social Media Usage: We may collect information about people who visit and interact with our Social Media Pages. "Aggregated" means information that doesn't include personal information associated with identified people.

How Your Information is Collected

We may collect the information described above directly from you, from third parties we partner with, or through cookies or other automated means. These sources may include:

• You: We collect information directly from you, whenever you: make a purchase or return merchandise through one of our stores or through our Platforms; visit a store; contact us with questions or comments; upload content to our Platforms; submit a product rating and/or review; enter our contests or sweepstakes or contests or sweepstakes we are affiliated with; interact with AI Tools; make a donation for an affiliated fundraising event; register for an event or affiliated event; consent to receive our promotional emails, or communicate with us; save items to My Saves or add to your shopping bag; create a House Rewards account; respond to a survey or questionnaire; engage or participate in customer or market research; contact Customer Service; sign up for investor information; apply for a job or modeling opportunity; or fill out any forms on our Platforms.
• Your Device or Browser: Certain information is automatically collected from your device or browser and analyzed when you visit our Platforms, interact with our Social Media Pages or online advertising, interact with our Wi-Fi, or open our emails.
• Third Parties: We work with third parties who provide services to us or to you, like analytics, advertising, and technology companies. These third parties share information they have collected with us. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices. Your information may also be shared with us by others, such as your friends and family, when they use a service on our Platforms; for example, by sending you an E-Gift Card or shipping an order to your address. If someone else has provided us with your information, we will only process your information for the applicable purpose(s) as described below in How We Use Your Information.
• Social Media Platforms: Social media platforms share information, which is typically aggregated and doesn't include personal data, with HCo. You can learn more about how social media platforms collect and use your information by reviewing their privacy notices and settings.
• Tracking Tehcnologies: HCo uses cookies (small files stored on your device or browser), pixel tags (tiny graphic images embedded in a website or email), and other similar technologies to automatically collect information when you visit or interact with our Platforms, or interact with our emails. Through the use of tracking technologies, we may link information about your interactions with our Platforms or emails over time. We also contract with third party advertising or analytics companies to serve you online ads on other websites. These companies use cookies or similar technologies to collect information about your interactions with our Platforms and interactions with other websites. These advertising companies may use and share the information gathered to deliver ads more tailored to your interests. We receive aggregate information from these third parties to understand our advertising effectiveness. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.

How We Use Your Information

We may use the information we collect for the following business purposes:

• Fulfillment: Fulfilling your orders and other requests (like returns), including processing payments and delivering packages.
• Advertising: Presenting advertising online and via email, text messages, or other communication channels, including through partnerships with social media platforms and internet search engines.
• Understanding You: Analyzing your activity with us (including your interactions with our store, Platforms, affiliated websites, fundraisers, promotions, surveys and focus groups, and emails or other forms of communication) and monitoring the effectiveness of our advertising and communications.
• Personalization: Using your preferences and other collected information to personalize our relationship with you, including presenting customized communication, advertising and experiences on our Platforms (e.g., personalized size and fit recommendations), Emails, and ads on Social Media.
• Product Rating and Reviews: Post product reviews that you have submitted.
• Communications: Communicating with you, including responding to your requests and asking for feedback through surveys or other messages.
• Promotions: Running contests, sweepstakes, or other promotions.
• Fundraising: Managing your registration for our events, including communication with you about your ticket and attendance; recording attendance; processing donations, and improving fundraising participants' experience.
• Hiring: Recruiting and hiring HCo associates.
• House Rewards: We collect your contact and transaction information to administer Hollister House Rewards and offer rewards or special promotions. That information is shared with our service providers. Your contact information may also be shared with social media companies or third-party advertisers for targeted advertising. If you ask that we delete your information we will not be able to provide you with the benefits of Hollister House Rewards as those benefits are based upon the points that are associated to you. To learn more, check out the House Rewards terms.
• Inside A&F: Some myAbercrombie members may have the opportunity to join Inside A&F. Inside A&F may collect your information in exchange for points that can be applied to myAbercrombie accounts for rewards. The information we collect on Inside A&F is used to improve our products and better understand our customers. Inside A&F may ask for information that may be considered sensitive in some jurisdictions. Participation is voluntary and sensitive information is not shared with third parties (other than our service providers). If you ask that we delete your information we will not be able to provide you with the benefits of Inside A&F as those benefits are based upon actions that are associated to you. To learn more, check out Inside A&F Rules of Participation.
• Your Experience: Serving content on our Platforms, developing our products and services, better understanding your needs and preferences, and constantly improving your experience.
• Security: Protecting HCo and you from fraud, security threats, and other illegal or harmful activity.
• Legal Obligations: Complying with legal and regulatory requirements and responding to requests from courts or other government bodies.

We may use aggregated or de-identified information, which cannot reasonably be used to identify you, for the purposes described in this Privacy Notice. To the extent we maintain and use personal information in a de-identified form, we will not attempt to re-identify such information, except as permitted by law.

How We Share Information with Our Brands and Third Parties and For What Purposes

HCo may share personal information with third parties for certain purposes. For example, we share personal information with:

• Affiliated Brands & Companies: We may share your information between various brands owned by HCo, including Gilly Hicks, as well as with our affiliated brands, like Abercrombie & Fitch or abercrombie kids, and other related companies.
• Service Providers: We partner with third parties to assist with many aspects of our e-commerce business, including fulfilling orders, advertising, analyzing your interests and activity on our Platforms, and helping us communicate with customers. These third parties may provide services related to any of the purposes described in Information We Collect, and we may share with them any types of information described in Information We Collect. We may also receive information collected by these third parties and combine it with the information we have collected. Some of these third parties may be located outside the United States. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices.
• Marketing Providers: We partner with third parties to assist with the advertising and marketing of our business. We may share with them the types of information described in How We Use Your Information. We may also receive information collected by these third parties and combine it with the information we have collected.
• Other Third Parties: We will disclose information about you, including to government bodies or law enforcement agencies, when we believe it to be necessary for compliance with the law or to protect the users of our Websites and Apps, our Websites and Apps, or the public.
• Parties to a Business Transaction: If HCo were ever merged with or acquired by another company, or it acquires another company, or is involved in a corporate reorganization or other change in corporate control, your information could be shared with that business entity.
• Other Disclosures: We may disclose your information to other third parties when we have your consent or direction to do so.

Your Privacy Choices

You can control the information we collect and use in the following ways:

• Location Information: You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser. This will prevent our Websites and Apps from accessing your location information. Please note that some services, including check-in or nearby store locations, may not be available if you disable location-based services.
• Push Notifications: We only send push notifications to Apps users who agree to receive them. To stop receiving push notifications, adjust the settings on your mobile device.
• Emails: You can unsubscribe from House Rewards marketing emails and HCo brand marketing emails (including marketing emails from Gilly Hicks) by going to the Unsubscribe page and entering the email address associated with your marketing subscription, or by clicking the unsubscribe link in the footer of any of these emails or by updating your marketing preferences in your House Rewards account profile if you are a House Rewards member. Please note, if you are a House Rewards member, you will continue to receive relationship/operational emails related to House Rewards after you have unsubscribed from marketing emails unless your House Rewards account is cancelled. If you wish to cancel your House Rewards account, email us at hollisterco@hollisterco.com from the email address of the account you wish to cancel.
• Texts: We won't send you any text messages unless you consent to receive them. To stop receiving text messages, including shipping alert text messages, reply "STOP" to any text message you have received from us. More information about opting out of text messages is available in the Text Terms.
• Online Accounts: You can keep your contact information and payment methods accurate and up to date by logging into your account on our Websites or Apps. If you wish to cancel your House Rewards account, email us at hollisterCo@hollisterCo.com from the email address of the account you wish to cancel.
• Social Media: This Privacy Notice doesn't cover the privacy and security practices of social media platforms on which HCo has Social Media Pages. Please review the terms, policies, and settings of those social media platforms if you have questions about how they collect and use your data.

Additional Privacy Rights Based on Residency

Based on where you live, you may have certain privacy rights regarding your personal information. These rights are subject to exemptions and other limitations under applicable law.

You may have the right to:

• Request that we confirm whether we are processing your personal information or not and provide you access to your personal information. In some circumstances, you may request that we provide your personal information in a portable and readily usable format.
• Request more information about how we process your information, such as the categories and specific pieces of personal information that we collect, use, disclose, and "sell" about you.
• Request that we delete your personal information, subject to certain exceptions.
• Opt out of any sales/sharing of your personal information for purposes of cross-context targeted advertising that may be occurring.
• Request that we correct inaccurate personal information, subject to certain exceptions.

HCO will not discriminate against you because you have exercised any of your rights under applicable law.

How to Submit a Request

If you wish to exercise your rights, please submit your request through this webform or toll-free at (866)681-3115.

To process your request to access, delete, or correct your personal information, we must be able to verify your identity to make sure you are the person about whom we have collected Personal Information or an authorized representative. You may be asked to provide us with information such as your name, home address, email address, telephone number, whether you are a member of Hollister House Rewards, and a description of item(s) purchased in your most recent order. We will compare the information you provide in the webform or to our Customer Service agents via the toll-free number, to any information we may have in our possession to verify your request. We may also contact you to request additional information in relation to your request. The information you provide must match the information we have in our possession. This measure is in place to help protect your personal information. The information collected through this process will be used for verification purposes only.

Please note that you may authorize an agent to exercise any of these rights on your behalf by contacting us toll-free at (866)681-3115 or by submitting the request through the webform. If you use an agent, we will take measures to verify your agent's authorization like the verification described above for fulfilling any access, deletion, or correction requests. We may require more information to ensure proper verification of you and your agent's identity and authorization.

If you wish to appeal the decision we made with respect to your request, you may do so within 30 days from the date the decision was made. You may email us at privacy@anfcorp.com. Alternatively, if you submitted your request through the webform, you may simply indicate your desire to appeal the decision within the data rights portal to which you will have access.

For more information on your right to opt-out of the sale or sharing of your personal information for purposes of cross-context targeted advertising, please visit Do Not Sell/Share My personal information.

Sale and Sharing of Personal Information

While we do not sell your personal information for monetary consideration, certain state laws may characterize our sharing of personal information with companies that provide services to us, such as companies that help us to market or advertise our products and services to you, as "sales"/ "sharing" for purposes of cross-context targeted advertising.

Categories of personal information disclosed that may be considered a "sale"/ "sharing" for purposes of cross-context targeted advertising under applicable law: Identifiers, Geolocation data, Internet or other electronic network activity information.

Categories of third parties to whom personal information was disclosed that may be considered a "sale"/ "sharing" for purposes of cross-context targeted advertising under applicable law: advertisers, social networks, and marketing partners.

You can opt out of the "sale"/"sharing" of personal information for purposes of cross-context targeted advertising by clicking the "Do Not Sell or Share My Personal Information" link at the bottom of our website and selecting your preferences.

Please note that your request to opt out of "sale"/"sharing" for cross-context targeted advertising will be linked to the specific browser or device you are currently using. If you change browsers or devices, or if you clear your browser's cache, you may need to click the link again to reapply your preference. Additionally, if you are not logged in to your Hollister House Rewards account or if you don't have an account, you may need to opt out each time you visit our website.

You may also use an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) signal, to opt out of "sale"/"sharing" for cross-context targeted advertising by using a supported browser and/or browser extensions. You can learn more about how to download and use a browser that supports the GPC signal on the Global Privacy Control website. Please note that the GPC signal will not be recognized across devices or browsers. You will need to turn the GPC signal on for each supported browser, browser extension, and device that you use.

HCO does not knowingly sell personal information of customers under the age of 16 without affirmative consent.

Opting-In

If you have opted-out of the sale/sharing of your personal information for purposes of cross-context targeted advertising, you are welcome to opt back in at any time. To opt-in, contact us via email at privacy@anfcorp.com and clearly request to opt-in to the sale/sharing of your personal information for purposes of cross-context targeted advertising.

If you are between the ages of 13 and 15 and wish to opt-in to the sale/sharing of your personal information for purposes of cross-context targeted advertising, you may contact us via email at privacy@anfcorp.com and clearly request to opt-in to the sale/sharing of your personal information for purposes of cross-context targeted advertising.

Managing Content

You may request removal of any of your User-Generated Content by sending a removal request email to privacy@anfcorp.com. Your email must include a link to the URL of the page on which your User-Generated Content is posted or a description of the page on which it is posted. Please note that removal may not encompass all possible locations; for example, back-ups or sharing by other users initiated prior to removal.

International Users

If you're using our U.S.-based Platforms while located outside the United States, keep in mind that this Privacy Notice may apply to you. Any information we collect from you could be stored on servers and shared with third parties located in the United States or other countries. The rules and laws that apply to the collection and use of personal data in the United States or other countries may differ from those in your country.

Children's Privacy

Our Websites, Apps, Social Media pages, AI Tools, and other Hollister Co.-controlled properties aren't intended for kids under 13. No one under 13 should share any personal information with us, including creating a House Rewards account or making a purchase. The children's clothing we offer for sale is intended for purchase by adults only. We don't knowingly collect any personal information from kids under 13. If we learn that we have collected the personal information of a child under 13, we will make reasonable efforts to delete that information from our records. To request deletion of personal information relating to a child under 13, please email privacy@anfcorp.com.

Security Statement

HCo has implemented security technologies, processes, and procedures designed to protect your information. You can protect your information by selecting strong, unique passwords for the website and any associated email addresses. If you have concerns about the security of your account, please contact us.

HCo participates in a vulnerability disclosure program. If you have information about potential vulnerabilities, please visit our vulnerability disclosure page to review our guidelines and complete the disclosure form.

Supported Web Browsers and Do Not Track Signals

We recommend that you use the latest web browser versions to optimize your experience. Older web browser versions may not be able to access or utilize all pages on our website as intended.

HCo may not be able to receive or honor web browser "Do Not Track" signals and our website may continue to collect information in the manner described within this Privacy Notice.

Updates

We will make updates to our privacy practices from time to time. If we make any material changes to our privacy practices, we will update this Privacy Notice and change the effective date at the top of this page.

Questions?

Send your privacy-related questions, comments, and concerns to us via email at privacy@anfcorp.com or via mail at:

Hollister Co.
Attn: Legal-Privacy
6301 Fitch Path
New Albany, Ohio, 43054 USA

Additional Disclosures for California Residents

California law requires us to disclose the following information related to our privacy practices. If you are a California resident, the following sections apply to you in addition to the rest of the Privacy Notice.

Categories of Personal Information Collected and Disclosed

The table below identifies the categories of personal information we have collected in the past twelve (12) months and which we will continue to collect. It also lists the categories of third parties to whom we disclose personal information for a business purpose.

Some of the personal information we collect is considered “sensitive personal information” under California law. We collect the following categories of sensitive personal information (as defined under California law): driver's license, state identification card, or passport number; account log-in credentials, precise geolocation (via our mobile app when you consent to such collection), sexual orientation, and racial or ethnic origin. This information is collected to process transactions, comply with laws, manage our business, or provide you with products and services. Note that we do not use such information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal information for purposes of cross-context targeted advertising.

Data Retention

We will retain your personal data for no longer than is necessary for the purposes stated in this Privacy Notice, unless otherwise extending the retention period is required or permitted by law or subject to our retention policies as may be in place from time to time. The data storage period may vary with scenario, product, and service. The standards we use to determine the retention period(s) include but are not limited to: the time required to retain personal data to fulfill business purposes, including providing products and services; maintaining corresponding transaction and business records; controlling and improving the performance and quality of the website; handling possible user queries or complaints and locating problems; whether the user agrees to a longer retention period; and whether the laws, contracts, and other equivalencies have special requirements for data retention.